Tuckers Tale: A Case of Poisonous Mushrooms
Curiosity got the best of Tucker, an 11 1/2 month…
“We now have the experience that allows us to help retailers have a turn-key launch of a pet-insurance line that can help them enhance their bottom line and deepen their customer relationships,” said Brent Hinton, PetFirst chief executive officer.
PetFirst insurance covers routine care and medical procedures for dogs and cats, and helps pet owners manage pet expenses and save money. PetFirst works with retailers to customize how the insurance is merchandized. Grocers have used brochures at check-out registers, hang-cards in pet aisles, end-cap displays and free-standing kiosks.
PetFirst pioneered its marketing with retail partners in 2006, launching a program with the Kroger Co., the nation’s third-largest retailer. Over the past year, PetFirst solidified its position as a leading pet insurance partner for retailers, by announcing partnerships with Meijer, Spartan Stores and Big Y Foods, Inc. More Topco member-owners are also interested in signing on. Policies purchased through PetFirst’s retail partners account for a large portion of the company’s growth. PetFirst’s policy sales increased 112 percent from Q3 2007 to Q3 2008. Despite a sagging economy, the pet industry remains strong. The American Pet Products Association (APPA) predicts consumer spending on pets in 2008 will rise 5.6 percent to $43.4 billion.
“Our product works well in the retail sector as part of a financial suite services or as a stand-alone product, that can help stores bolster profit, even when customers are generally spending less,” Hinton said.