PetFirst attending SHRM conference to promote employer-provided pet insurance
Wednesday, June 12, 2013
Does your employer provide pet insurance? If not, PetFirst is hoping to change that.
PetFirst Healthcare LLC is attending this weekend's Society for Human Resource
Management 2013 Annual Conference & Exposition in Chicago with the hopes of growing a new
side of PetFirst's business.
PetFirst, a Jeffersonville (Indiana) based provider of pet health insurance, will discuss offering pet
insurance as part of employee benefits packages.
Katie Grant, CEO of PetFirst, said the company views pet insurance as a great voluntary benefit.
“It doesn’t add cost,” she said. “It’s very easy to implement, and it's what HR managers are
Employees pay the full expense of the benefit and might qualify for a group discount. More than
1,500 companies offer pet insurance to their employees in the United States, according to PetFirst.
Grant said larger companies have shown the most interest in the idea as they look to increase
the value of their benefits package to compete with smaller companies.
PetFirst will be joined at the SHRM conference by Dr. Bob Nelson, an author and expert on
According to numbers supplied by PetFirst, pets are big business. About 62 percent of U.S.
households have a pet. Nine out of 10 pet owners consider their pet part of the family, and the
average veterinary bill for a dog or cat is more than $500.
Pet insurance is similar to auto or homeowners insurance. The pet owner pays the veterinarian
out-of-pocket and gets reimbursed by the insurance carrier.
By purchasing pet insurance, pet owners can get up to 90 percent of their veterinary bills
covered, according to the company.
Reporter- Business First