After our founder, Brent, had to put his dog Midnight down in 2003, he knew he wanted to find a way to help pet parents take financial considerations out of the conversations about veterinary care. Together with his friend and colleague Lansdon, he started PetFirst the next year in Jeffersonville, Indiana. When we started in 2004 with just two employees, we had no idea what we'd grow into. Today, PetFirst is the fastest-growing pet health insurance company in North America, and we've helped thousands of families pay for their pets' veterinary care. We just celebrated our tenth anniversary, our second major expansion, and a move to a new office. We come to work every day excited to create compelling, helpful pet insurance products and services that offer a solution for every family. We try hard to bring you the best policies on the market and to include you in the conversation about your pet's care. It's our mission to imbue our product with financial and emotional value for every customer, associate, and partner. We think big and dream bigger, but our number one priority is doing right by you and your pet.